WebINTERNATIONAL JOURNAL OF SOCIAL SCIENCES & INTERDISCIPLINARY RESEARCH Vol.1 No. 3, March 2012, ISSN 2277 3630 Online Available at indianresearchjournals.com HISTORY OF BRANDING *Dr. S.RAJARAM, **C. STALIN SHELLY, *B.E, M.B.A, M.Phil, Ph.D, Assistant Professor / MBA, KALASALINGAM … WebThe Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the ...
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